Elora is a brand that sells premium oral hygiene products. The brand has a vision to lead the oral hygiene industry towards a sustainable & eco-conscious future. Elora is committed to crafting innovative products that promote oral health while minimizing the environmental footprint. By blending cutting-edge science with eco-friendly practices, the brand aspires to inspire a global shift towards responsible oral care, fostering not only healthier smiles but also a healthier planet for generations to come.

Design process

Postioning

A modular toothbrush that does not keep the bristles exposed when not in use. This prevents the contamination of the bristle from the bacteria in the air. Also more convenient while travelling.

USP

• Hygenic

• Convenient

• Portable

• Sustainable

The key players in the Indian market are Colgate, Oral-B and Sensodyne. All these brands provide their products at very cheap price points but their products are made of plastics. Elora is positioned in between the normal toothbrushes and the electric toothbrushes with a premium tag.

User Personas

Brand Values

Brand Personality

Logo Design Process