Hero image for elora
  • Elora brand essence
  • Elora making smiles brighter
  • Elore makinf smiles more radiant
  • Protection from germs
  • Durable product
  • Elora is portable
  • Elora brand essence
  • Elora making smiles brighter
  • Elore makinf smiles more radiant
  • Protection from germs
  • Durable product
  • Elora is portable

Elora

Branding, Packaging

Apr 8, 2022

Elora is a brand that sells premium oral hygiene products. The brand has a vision to lead the oral hygiene industry towards a sustainable & eco-conscious future. Elora is committed to crafting innovative products that promote oral health while minimizing the environmental footprint. By blending cutting-edge science with eco-friendly practices, the brand aspires to inspire a global shift towards responsible oral care, fostering not only healthier smiles but also a healthier planet for generations to come.

Brand board

Design process

Postioning

Product details

A modular toothbrush that does not keep the bristles exposed when not in use. This prevents the contamination of the bristle from the bacteria in the air. Also more convenient while travelling.

USP

  • Hygenic

  • Convenient

  • Portable

  • Sustainable

Elora competitor analysis

The key players in the Indian market are Colgate, Oral-B and Sensodyne. All these brands provide their products at very cheap price points but their products are made of plastics. Elora is positioned in between the normal toothbrushes and the electric toothbrushes with a premium tag.

Elora wordmark

User Personas

Elora user persona 1Elora user persona 2

Brand Values

elora vision and mission

Brand Personality

elora brand personality

Logo Design Process

elora logo iterationselora logo iterations 2Elora logoElora colours and typography

Elora is a brand that sells premium oral hygiene products. The brand has a vision to lead the oral hygiene industry towards a sustainable & eco-conscious future. Elora is committed to crafting innovative products that promote oral health while minimizing the environmental footprint. By blending cutting-edge science with eco-friendly practices, the brand aspires to inspire a global shift towards responsible oral care, fostering not only healthier smiles but also a healthier planet for generations to come.

Brand board

Design process

Postioning

Product details

A modular toothbrush that does not keep the bristles exposed when not in use. This prevents the contamination of the bristle from the bacteria in the air. Also more convenient while travelling.

USP

  • Hygenic

  • Convenient

  • Portable

  • Sustainable

Elora competitor analysis

The key players in the Indian market are Colgate, Oral-B and Sensodyne. All these brands provide their products at very cheap price points but their products are made of plastics. Elora is positioned in between the normal toothbrushes and the electric toothbrushes with a premium tag.

Elora wordmark

User Personas

Elora user persona 1Elora user persona 2

Brand Values

elora vision and mission

Brand Personality

elora brand personality

Logo Design Process

elora logo iterationselora logo iterations 2Elora logoElora colours and typography